The title of this post may sound biased. But that is only because Hootsuite has enabled us folks at Third Team Media to improve our social media management processes significantly to the point that we recently joined the Hootsuite Solution Partner Program.
Hootsuite is not a new platform. But since our experience with it so far has been memorable, we decided to share how it has been helping our processes in many ways.
Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across networks from a web-based dashboard.
It is a sort of “manna” for the social media managers in our team, eliminating stress and worries over logging in to networks and posting content according to schedule based on clients’ social media calendars. At the same time, a greater period for reaching out and conversing with online users-cum-customers is allotted.
Picture out this tiresome scenario: You log in to a network; compose a new post; monitor likes, shares and comments; check what’s happening in the streams; follow up conversations and follower requests; perform other social media management tasks; then, log out. Then you open another tab and another network, log in and do the same task again for three to four times.
Imagine how time consuming that would be for you. However, with Hootsuite, handling all your social media accounts at the same time efficiently without consuming too much time is possible.
For Third Team Media, this means that we can monitor different social media networks at one place by adding a client’s social networks to our Hootsuite dashboard. So when we use Hootsuite, we are saying goodbye to multiple tabs.

Photo Source: www.wikipedia.org

• Twitter
• Facebook Profiles, Events, Groups & Pages
• LinkedIn Profiles, Pages & Groups
• Google+ Pages (currently not personal profiles)
• Foursquare
• Myspace
• WordPress blogs
• Mixi (Japanese Social Network)
• Vimeo, via.me, reddit, StumbleUpon, Instagram, edocr, tumblr, evernote, flickr, get Satisfaction, mailchimp, slideshare, storify (via 3rd party apps)

You can even add more than one account of the same network. For an instance, you handle three Facebook accounts or Twitter channels. You can post on these multiple channels at the same time.
Hootsuite also allows you to post a quick update to multiple Twitter accounts, Facebook profile and page, Google+ page, LinkedIn profile, company page and groups at the same time due to its scheduling feature.
You can also have different tabs for your all your different networks. Adding these tabs will let you monitor multiple streams at one place. You can see other organizations’ posts through streaming.

Advanced features

Hootsuites’ advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. It is pretty much advantageous for us at Third Team Media.
When you receive a frequently asked question, you can respond to them instantly by storing a draft that answers the question and sending it directly to people, as many as you want. You can also ask for help from your team by delegating customer messages to different team members.
If you want to monitor engagements and other in-depth social media data, Hootsuite includes analytics right from your dashboard. It tracks insights across all your the social networks you added to your dashboard.
It also allows you to do collaborative management by adding your employees to the team. Without sharing passwords, you could work together with your team in managing all your organization’s social networks.
If you want to know how you can maximize Hootsuite for your social media marketing, contact us and avail of our free consultation today.