When you put good products, a sales program and social media side by side in an equation, you will get a social selling tactic that can boost your personal income.
Social selling is a way for sales teams to communicate with their prospects using social media. To do this, salespeople provide valuable and well thought out content that will engage prospects and turn them into interested buyers to loyal customers and eventually, brand ambassadors.
The key here is effectively using social media for sales in such a way that it does not disrupt the daily lives of potential clients like a cold telemarketing call could. It is good to be reminded that social media has become a natural part of the everyday routine of thousands of people who, by engaging in social media, posed as potential targets for sales teams occupied with social selling.
In fact, there are about one billion regular monthly users across social media platforms. In the Philippines whose 50 percent of the population are Filipinos under 25 years old, there are about 37 million Filipinos who are regular online users. In addition, buyers research before buying. And where would they likely go to research? The Internet, of course. A research shows that the average consumer views more than 10 pieces of content before making a purchase. At the same time, a consumer is more likely to buy when someone they know on social media recommends it.
Let’s take Limitless Possibilities (www.limitlesspossibilities.com.ph) as a good example of social selling. Limitless Possibilities is a social selling alternative for young entrepreneurs. It empowers people to realize their “limitless possibilities” through online entrepreneurship.
Limitless Possibilities is present on Facebook, Twitter, Instagram, and Vimeo. It also has a colorful website with regular updates, a Skype account and a newsletter. At the same time, it is supported with hashtag #iamlimitless.
Of all the social media channels, Facebook has the most number of Limitless Possibilities followers. Let’s learn these two tips from how Limitless Possibilities is effectively carrying out social selling on Facebook:
Customers and potential ones will appreciate you for consistent posting of updates, consistent way of answering queries and consistent display of messages through text and visual content that promotes you, your brand, and your products.
Do not underestimate the power of conversation. You know every sale starts with that. Even if you are not doing it face-to-face with a potential client on Facebook, it is important to listen, monitor, detect leads, respond and build relationships. Do this consistently and you will be surprised by how a simple reply to a question or a reaction online can lead to referrals and increase in connections and revenue.
Also, consistently reassess how you spent your time, see where in your online activity you have had the most impact in, and check if you have achieved your goals.
At the same time, show photos of events like meetings or conferences, results like contests or reviews, accomplishment of goals like reaching this significant number of Facebook likes at the end of the month, and useful content like how to properly respond to a comment online.
Consistently thank your followers by showing humility in your response to their reviews and displaying colorful posters that will make your customers feel they are important to your organization because they are. This leads me to the next tip, which is just as imperative as being consistent.
Did you know that 90 percent of information transmitted to the brain is visual and that visuals are processed 60,000 times faster in the brain than text? And did you know that businesses who market with infographics grow in traffic an average of 12 percent more than those who don’t? This, according to www.wishpond.com, simply means that it is better and more effective to communicate messages in the form of an image or photo than in text. And you will notice captivating images in Limitless Possibilities.
Effective social selling is more than just putting information about your products and programs online. It must be a result of composites that include, among many things, good products, content strategy, engagement, conversion, and measurement.
If your organization is having a hard time managing all these things needed to boost your revenues through social selling, contact Third Team Media today. Get the right help you need.