Third Team MediaLondon 2012: the social media olympics
London 2012: The first Olympics social media Being the first Olympics to contend with social media, sports fans and patriots anticipated the coming tally of
Blog: Archives
August 2012
Finding Content with Google Alerts and Google Reader
Why use Google Alerts and Google Reader? Many other tools for tracking topics online are more powerful. In particular, tools like Reddit, socialmention and Spy
July 2012
How to Transition from Traditional to Online Advertising – P&G’s Lessons
You will face a mountain of slippery challenges in your transition from traditional to online advertising. P&G is not an exception. P&G has not completely
Social Media Lessons Learned from CNN: Getting a Head Start or Getting it Right?
CNN just learned a few really harsh lessons in the social media space in the past week. First, the embarrassingly erroneous reporting on the Supreme
How to Increase Your Online Influence Through Social Media [Slide Deck]
{EAV:f3a3850e6b3e495e} Photo source: Cebu Social Media Day Facebook Album During Cebu’s version of Social Media Day, I had the opportunity to discuss a very interesting
June 2012
How to Deal with Facebook’s Promoted Posts
Facebook’s Promoted Posts were actually deployed over a month ago, but there were more recent changes in Facebook that made it relevant for users and
Success Stories in Leveraging Bloggers for Social Media Promotion – iBlog and iButterfly
One of the most popular and interesting ways to create a social media campaign is by leveraging bloggers for social media promotion. And there are existing
Should You Use Channel Seeding for Social Proof?
In an age where online netizens have the “attention span of a goldfish” (which is just a myth as noted by Derek Halpern), I am curious
May 2012
How to List Your Establishment on Google, Bing, and Foursquare
NB: This article is meant for business owners who are internet adverse, or use the web most for fun and unfamiliar with online marketing. If
Social Media Monitoring Tools and Guidelines: An Overview
Everybody has seen the fallout from the airport incident between Mon Tulfo and the Santiagos, and how Cebu Pacific ended up being caught in the