Business blogging is an essential part of any inbound marketing strategy. Now you might have come across a ton of different articles on “how to keep your business blog interesting” or “how to write compelling content for your business blog”. But, I am pretty sure you can’t find a lot of articles that will tell you how to keep your business blog on schedule.

Well, worry not; here are some useful tips to help you keep your business blog on track and on schedule:

1. Editorial Calendar

Creating an editorial calendar should be the first step towards more disciplined and timely blogging. Make sure to maintain your editorial calendar on a regular basis.

2. Be Punctual but Experiment

Although it is more professional to be punctual with your blog posts you should experiment a little bit to see what time of the day your blog gets more clicks. Does it get more clicks when you post it at 9am every day or does it get way more visitors at 5pm in the evening?

3. The Time Frame

It isn’t very smart to schedule posts months before they need to go live. The fresher the content, the better it is for your Blog.

4. Scheduling Time

Scheduling times are very important to keep in mind when planning your blog posts. You need to be sure what kind of readers you have and schedule accordingly. If you deal mostly with businesses then it is smarter to schedule your blog posts to go live in the morning, whereas if you deal with public, you should schedule for later in the afternoon or in the evening.

5.  Day to Day Happenings

Always recheck what you have scheduled for the day as you might find something better, more interesting to post.

6. Time Zones

If you are one of those businesses with customers in different time zones then you must schedule your blog posts at a time that is reasonable for all of your customers.

7. Working and Non-working Days

It is always smart to schedule your post for working days instead of non-working days as most of your customers won’t be spending much time on their computers on weekends or holidays.

8. Hire Someone

This is especially for those small business owners that keep complaining that they don’t have enough time to maintain blogs. Well, there’s a simple solution for this problem – hire someone to manage your blog and other social media activities.

9. Set Deadlines

If you have someone who writes your blog posts for you -internal or external blog contributors- set firm deadlines for them to submit the blogs.

10. Post on Social Networks:

Once your Blog post has gone live make sure to post it on your business’s social media pages as it will attract more visitors to your blog which will ultimately bring you more business.

Following these tips won’t just make blogging much easier for you but it will also make your blog a reliable place for your customers to get updates and fresh content. Happy Blogging!

And if you need help in your social media management, you can always reach out for help. This is where the value of an outsourced social media company like Third Team Media comes in. Get in touch with us soon for your needs.

You can achieve all of the above and more by spending only a small amount of money on outsourcing your social media management and nothing else. You will define the goals and your hired Social Media Team will be the one using their expertise to achieve those goals.