Gone are the days when job hunting is all but a one-sided quest for the greener pasture. The dawn of social media has bridged that gap between employers and the workforce, creating a two-way street where both the potential employer and promising employee meet in the middle.
Why is this so? Clearly, social media has leveled the playing field when it comes to the working classes’ access to the best jobs. On the other hand, companies can also easily reach out to a network of individuals ready to provide recommendations for a shortlisted candidate. Not to mention that the exchanges between headhunters and the candidates are faster and more convenient.
Social recruiting is indeed a game changer in the fields of sourcing and recruitment operations. Many companies leverage on this since it translates to a lesser cost per hire. Plus, it is not very difficult to do.
Simply, one can open a Facebook page and push your brand and employee propositions to its millions of subscribers. You can push in Twitter links of your company’s career page and brand your current vacancies as “hot jobs.”
Though easy to execute, pushing your brand into the social media to attract the kind of talent profiles you are considering for current job vacancies can be tricky. When the communication and messaging are not well thought out, social recruiting may generate several leads that might not be the right profile you are looking for. This only leads to inefficiencies and time wasted on screening candidates who are a cut short of your minimum hiring requirements.
As most global companies have already adopted social media as a major source of talent pool, big and structured firms go the route of a full time headcount to manage this particular recruitment channel. This way, they can do a lot of analytics and strategy to ensure that applicant pool is targeted.
Other leaner companies outsource this particular function to an IT firm that can also provide a full suite of IT services. Take for example local IT service provider Alliance Software, Inc. that makes sure they utilize social media for social recruiting and branding. This can help ensure you get an active presence online. The firm also provides needed data analytics and geo-target demographics you wish to reach out as your intended market.
Having a full time IT consultant to manage your social media is also helpful to ensure that you manage and filter information that goes to your pages are only appropriate and should build your brand image. Your presence online and in the social media makes your company susceptible to all kinds of cyber attacks.
But being in social media is also all about being relevant today and in the future. Today’s young workers are savvy users of social media and they find more satisfaction when they are connected to their personal and work relationships.
It is believed that within the next ten years, around 80 percent of your work force will be composed of the millennial generation and if you are not going to make your brand relevant now, you can be sure to bet your brand will not be relevant to them in 10 years time.

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