It’s a long weekend. A Labor Day and Mayweather-Pacman weekend.
Pop quiz:
How do you make your brand relevant for this “common” celebration?
At Third Team Media, we had several rounds of #pacfie with the team mates as a nod to the sports fans, to celebrate with the rest of the Filipinos. Here’s one (yep, mine):

You can view the rest of this series on our Facebook page.
This is how we do “relevance marketing” or simply “news-jacking”.
Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. 
It’s our dream to do real-time marketing but we are not McCann. 😀 Our Mad Men dreams will have to wait and stick to what is doable with our resources available.
What does this mean for you and your brand?
Here’s a tip — Find a meme. A theme. An event. A story.
What are people talking about right now? And tie your brand up with the story. In this example, it’s the #MayPac fight.
Is there an incoming holiday that you can mention or “newsjack” that could be relevant for your buyers? Perhaps create a series or a post that reminds them you are not just posting updates for the sake of it.
These above are simple tips to make your brand relevant. To make your fans put a smile on their faces when they see updates from you.
Relevance marketing and newsjacking are two things that are within your reach. Get the feel of what stories your buyers want to hear.