Third Team Media5 Community Engagement Tips to Learn from David diMuzio
Getting people to engage with your brand online may sound like an easy task . After all, you just want them like your post, upload a picture, share your video. Super easy to do right?
Connecting to your group of audience is a challenge though. It suggests a deeper understanding of your readers’ persona, feelings and behaviors for you to be able to send a relevant message and elicit comments and feedback from them. With the use of technology, the flow of information is just unbelievable that an average person receives more than 10,000 messages everyday. This cutter then creates a problem among individuals and businesses who wish to catch the attention of the concerns and engage them.
The problem is that getting people to speak up on your channels takes time and effort. You might even need visit your analytics and see which of the updates you have are truly engaging your community.
A problem however, is not without solutions and ways to deal with it. David DiMuzio for instance has successfully captured the hearts of thousands of Filipinos with his great love for Tagalog songs and render those his own way. He is an American singer and has made the “power to connect” his competitive edge among other singers.
Screenshot of David di Muzio's Facebook fan page
David diMuzio has a lot to teach brands on engaging your audience online. Here are some community engagement tips we can learn from this artist.
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Use multiple platforms. David taps major platforms in social media marketing. For instance, he has a personal account in Youtube, Facebook, Twitter and Blogspot where he shares his videos, photos and status updates. The major advantage of using multiple platforms is its unique broad reach among various audiences.
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Interact with the community. Internet ethics at the very least say to become responsive to the queries, comments and suggestions of the audience. David makes sure that he is able to communicate with his audience by diligently replying to their posts. Every fan who posts a comment receives a personal reply from David himself.
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Update with multiple content type. David posts his songs through Youtube and shares it through the powerful social networking sites like Facebook and Twitter. Moreover, he makes a fanpage where his fans can get regular updates. He also has a blogsite where he writes in detail his experiences and other activities. Bottom line is that: Aside from the usual status updates, try to use a mix of videos, articles and photos.
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Cross-promote other brands. David gladly promotes other artists’ songs, album and the like. For instance, he made a rendition of Yeng Constantino’s “Hawak Kamay” and posted it in Youtube. He sincerely thanked Yeng and even mentioned he likes her very much. This way elicits favorable feedback from the audience and they will appreciate you for that.
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Recognize power users. David acknowledges his fans by featuring them in a special manner. For instance, he gladly posted the blogpost of theiliganinquisitor pertaining to his concert during the Mindanao Bloggers Summit last November 30, 2011. This encourages more the writer and motivates everyone to feature him in their blogs, staus updates and the like.
Having learned these community engagement tips, you are now ready to connect with your audience who will also be excited in communicating with you by regularly reading your posts, respond with it and share the link to everyone.