Since almost every business you know is venturing into social media, you dutifully put up a Facebook page for your own. You post statuses two to three times a day, ask people to “like” your page and “like”, “share”, and “comment” your posts, and monitor your page’s insights weekly.
This becomes part of your daily routine. Still, in some days, you notice nothing significant happening to your business’ Facebook page. So you start wondering if there are still other things you could or need to do.
Does this scenario sound somewhat familiar to you? Have you wondered as well if there is still another way you could maximize Facebook for your business?

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Hold your horses, mate, because Facebook does not just stop from allowing you to post statuses and monitor insights. There are many ways you could do to your Facebook page for you to effectively increase traffic, engagement and conversion to your brand and eventually, acquire brand ambassadors.

Here are some ideas to get you going on:

Create a timeline that showcases who your brand really is

Your Facebook page’s timeline, being first thing people get to see when they reach your page, is a way for you to tell your existing and potential customers what your business is and what it offers.
So, to maximize your Facebook page, create a timeline that reflects your brand. Include your company name and official logo at a minimum and use an eye-catching photo and timeline cover that have relevance to your brand.
For instance, Third Team Media’s Facebook page features our logo as profile photo and a consistent cover photo that speaks of the services we offer and the diverse competencies that compose our team.
In the same manner, The Memoriter Writing Services’ Facebook page uses its logo as its profile picture and an eye-catching image of a reading quote from a prominent person as its timeline cover.

Interact with other brands that have relevance with your brand

Liking other pages that have relevance to your brand increases your business’ visibility. Your brand will show up on other people’s newsfeed, which can encourage them to click to your page and see what you have to offer.
Whenever you comment to the post of other page you liked, do not just sell your products or services, you should try saying something that showcases your expertise and knowledge to attract potential clients.

Set up a “group” for you to engage with your followers

This “group” feature of Facebook works for businesses that target different types of customers. This could also be a good avenue for you to interact with your followers on a personal basis, since Groups are created from your personal list of “friends”. This is useful to communicate, schedule events, share documents, and many more.
However, this also has some disadvantages like its potential to irritate your clients because you may be add someone in the group who doesn’t want to be added. There are also users who don’t know how to turn off the notifications in a group, so this may result to irritation and worst, they will choose to stop getting updates by “leaving” the group.
If you decide to create a “group”, make sure people know how and where their settings can be changed. For an instance, you could post instructions on how to change settings to avoid those disadvantages.

Advertise your Facebook page to promote your business

With Facebook’s over 1.44 billion active users all over the world, advertising your Facebook page’s insights would definitely make significant changes.
Facebook is what most of the people are comfortable with, so instead of advertising your website to Facebook, why not advertise your page itself? Your page is still connected to your website.
Be sure that your brand, your brand personality, and what you offer are optimized so that when potential clients land on your page, they’ll surely get your message instantly. Start on doing all of these ways today and be amazed on what they can do to you and your brand and business.
You can avail of our free 30-minute consultation today to know more about how to maximize your Facebook page.
 
Photos from www.pixabay.com
(with Mary Mae Edgilez Yburan)