Third Team MediaA Facebook Marketing Must: Facebook Paid Adverts
Should I invest on Facebook adverts for my page? Good question. The short of it is that it depends on several factors. This post, after all, was inspired by one of our recent posts about Alliance Software Inc. There we mentioned that what this B2B can do to add to its already compelling and consistent content on its Facebook page is to check about investing on Facebook paid advertising to increase reach and relevant page likes.
The key word there is relevance. By putting out some money into Facebook paid advertising, you can increase your base of relevant people who will most likely and eventually be interested in buying your products or getting your service.
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Also, you give more people the choice to see your content in their News Feeds. In the process, you are increasing interest and mind recall, boosting effective visibility, strengthening your brand’s presence online with the right target audience and beefing up your sales.
Custom Audience Targeting
In social media advertising, custom audience targeting is a powerful way for marketers to reach to existing fans and expand reach to potential ones; and more so, when targeting is integrated into campaigns on social media.
What businesses should not forget is Facebook is a business tool and its paid advertising is a tactic. Therefore, Facebook can help you ensure your objectives are met. And like any plan, you can be smart about spending because the social media site has options that allow you to decide how much to pay for advertising.
With Facebook’s population of more than 1.2 billion registered users and the continuous shift from traditional to digital strategies, one of your target customer bases for your products and services are surely online.
A Facebook Marketing Must: Facebook Paid Adverts
Like we always acknowledge at Third Team Media, Facebook—or social media, for that matter—is included in the purchase journey, meaning customers turn online to search for more information about products or services they want to get before buying. To get your posts promoted to these searchers, Facebook paid advertising is a recommendation.
On Feb. 24, 2015, Facebook recorded more than two million active advertisers. The figure speaks a lot about how companies believe in the ROI they can earn from investing in Facebook paid advertising.
Also, this message from the top management indicates the network’s intent to continuously improve Facebook as an advertising platform for businesses all around.
But there are also other platforms you can put your budget for online advertising into, such as Twitter, Google and LinkedIn, based on your communication strategy. Wherever you put your money into, remember the basic: plan well and execute well.
What’s your take on this?
We can fill you in with additional information about Facebook and online ads based on your company’s marketing strategy. Just connect with us today.