Last time, we kicked off the year with a blog post that attempts to answer the value of outsourcing a digital agency as your partner this year in social media planning and execution. (And we basically recommend that you do outsource one, if you want to grow your business and cope with the vibrancy of the market.) From there, we rediscovered the intimate relationship between your brand and your social media initiatives. We wish to talk with you more about it in this post.
Brand, to us folks at Third Team Media, is a sacred word.
We fully understand the value of this word that is not just an ordinary word to our clients who approach branding as an effective way to form trust and loyalty among their customers and to set their companies apart from the competition.
When most members of their target audience go online, they wisely considered social media as one of their top priority tools every year to nurture and promote their brands and, consequently, grow their business. Through them, we learned some lessons about leveraging social media to boost your brand.
Be wisely selective in your social media channels.
Have you heard of brands that have recently closed off one or two of its social media channels? Or some companies that are only present on at least two networks of digital influence?
Take the case of Copyblogger’s move to shut down its Facebook page in October last year, after observing its indolent performance and rediscovering an unwanted sector in its fan population. The move explicitly told us that not every social media channel suits your brand.
Research where your audience is—they could be on Twitter, Instagram, Tumblr, Pinterest, LinkedIn, or Google+, among many others—then grow your brand there with them. In the process, you will gain added knowledge about your market that you can use to grow your business.

Image source: http://www.adweek.com/socialtimes/social-media-stats-2014/495727