How can outsourcing to a digital agency in 2015 be an effective strategy for your business? This is what we at Third Team Media are going to answer through our first blog post of the year.
In 2014, we saw walls of doubt among many employers crumbling, their eyes looking expectantly at the horizon of possibilities, at the many more things they can do, for their businesses. We saw this in the statistics, in the way marketers say that increasing sales directly associated with digital marketing campaigns is a top priority in 2014, in the fact that marketers will spend $8.3 billion on social media advertising in 2015, and in the projection that social media budgets will double over the next five years.
All these incidents and more are little pieces of the puzzle that add up to the formation of the big picture: digital marketing is extremely important to your business. Moving forward to the promising months of a new year, business owners and marketers have come to fully appreciate the power of digital in making (or breaking) their brands.
Because of this, it pains us folks at Third Team Media to know how employers are still breaking their backs micromanaging their businesses, including posting messages on social media channels that would have been better left to service providers, rather than focusing on other productive efforts that can seriously affect the business’ long-term growth.
Then here comes 2015, a new year for business owners like you to make self-promises about dedicating more time to, say, networking than payroll processing. Two weeks into 2015 and you’re scratching your head, wondering if you were half drunk when you made up your list of New Year’s business resolutions. Our advice (and what we always say at Third Team Media) is, “Do not do all things alone. Find a partner.”

Do you want to do more things, be more productive in 2015? Then it’s high time to consider outsourcing to a reliable team with expertise in digital marketing that can help you deal with the overwhelming opportunities of the social media landscape—1.3 billion active users on Facebook, 85 percent of online users visit each month on Youtube, and 40 percent use a mobile phone to log in to a social network—and deliver your key messages to reinforce brand awareness and ultimately, increase your sales.
Besides, you may not have a lot of hours in a day dedicated to social media or digital marketing, and your expertise may not lie in social media management. Your outsourced digital team is your expert. You can work with them, learn from them. In the process, you are ensuring that your brand and your company are in reliable hands.
Is maximizing your budget for the year part of your resolutions? If yes, outsourcing is a better option than hiring a full-time staff to do your planning. You will know what your costs are, enabling you to plan and budget accordingly.
At the end of the day, it’s about the customer’s experience with your brand online. And this reminds us of what Brian Solis, principal analyst of Altimeter Group, said: What we will see (in 2015) is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the life cycle.
If you’re still having flashes of doubt about outsourcing a digital marketing team for your business, ring us up, avail of our free 30-minute consultation and we will share with you some successful case studies of social media planning and management.
(images from www.pixabay.com)