Sending emails to promote your brand is just one of the many strategies you can do without paying a big amount of money to promoters. Most likely, you can handle this job all by yourself. But sending emails to people takes a lot of effort, planning, and persuasion to win the hearts of your current and potential customers. Reality check, you aren’t the only person who are sending them emails.
So here are suggestions we have come up to help you make your prospect and subscribers not just click your sent email as well as make them engaged enough to become customers:

Know who your targets are

Knowing your target market is the most important part of writing emails because if you could identify who you are going to send your emails, it would be easy for you to know what to say. You will be more specific in your words and messages and you would know what voice to use in delivering it.                    

Give your subject line a more intriguing effect

Catching your subscriber’s attention could create traffic. One way of doing it is by using eye-popping subject line. People are more likely drawn to intriguing topics.
In addition, you could use numbers in your subject line to increase your subscriber’s curiosity. Remember that people like numbered lists since they can increase their curiosity. Asking a question is also a great help if you want your subscribers to engage in the content.
Remember that giving your subject line an intriguing effect doesn’t mean that you have to alter its relevance to your content.

Don’t beat around the bush

When writing your email content, being direct to the point is highly advisable. People can’t afford to waste their precious time, so write your content in a brief and concise manner. You could chunk broad and thick paragraphs into shorter paragraphs that are ‘scannable’ yet comprehensive.

Give our subscribers what they expected

Meet your subscriber’s expectation. People subscribed in your website because they wanted to know more about you and they trusted you. When they click the email you sent, it means they want to know more on what the email is all about.
You could make your subject line intriguing but make sure that it is relevant to the content.
So, if they happen to open the email because they wanted to know more and it turns out that your subject line is irrelevant with your content, they will be disappointed and worst, they will likely unsubscribe, feeling that they have been tricked.

Make your Call to Action clear

In sending emails, it is important that you make your call to action clear. You could use buttons instead of text like “call me at” or “sent me an email”. This way, you are clearly reminding and informing your targets on what to do next, what you hope they will do—forward the email to friend, inquire about your services or set a meeting with you.
If you’re still having a hard time improving your email marketing strategy, avail of our free consultation. We at Third Team Media would be happy to serve you.