Social media has significantly contributed to the way the marketing paradigm has dramatically shifted from companies pushing their products to customers to companies investing in social media and creating relationships with their customers.

This shift is evident in the annual report recently released by MarketingProfs and the Content Marketing Institute. In a visual interpretation of the report that LinkedIn provided, it reveals that 87 percent of content marketers are using social media platforms as part of their marketing tactics.
This goes to show that social media will continue to grow as a powerful tool for companies to share content and connect with their customers.
While there are still businesses that are wary about setting foot into the realm of social media (and dealing with the possible risks involved), let us take a look, or review, as to why there are many other companies that are now investing in promoting their brands through social media.

1. Increased awareness of the brand

Investing in social media means coming up with visually stimulating, shareable, well-managed content that is supported with a platform where your customers can provide feedback or engage with you. This content will appear in search engines and in other social media channels across the Web, including LinkedIn, Facebook, Twitter, and Google Plus. These same channels are equipped with sharing tools that could perpetuate your content, enabling you to reach out to more people, including potential and new markets.

2. Strengthened relationship with customers

Investing in social media also means spending time with a growing base of current, new, and potential customers who are becoming more active online than ever before. By spending time with them, by sincerely showing that you care, by promptly replying to their questions and addressing their concerns, by being transparent to them, you are increasing their loyalty to and trust of your brand. And you can tap these loyal customers to become your brand advocates.

3. Increased audience reach and discovery of new markets

If you are the kind of business owner that appreciates the fascinating dynamics of social media, which operates mainly like a word-of-mouth advertising brought online, then you will appreciate how increasing customer loyalty could also lead to you to new and potential markets via likes, shares, referrals, reviews, and recommendations. Just imagine what that could do to your company’s sales!

4. Monitored brand performance

What are your customers saying about your brand? What are they saying about your competitors? Social media is readily available to help you seek the answers to these questions. If you are not updated, you could be missing out on some vital information that could lead you to increased sales or, if your customers are not saying nice things about your products, you might find yourself in a crisis that you didn’t see coming.
More marketing experts are projecting that investing in social media will become a necessity in the coming years, most likely sooner. The above reasons as well as the impact of social media on successful brands have propelled many businesses to take a step into the world of social media marketing. From our end, we advise you to have a sound social media marketing plan first. We encourage you to check out the previous blog posts of Third Team Media and contact us to schedule a free 30-minute consultation.