With many people consuming digital content everyday, content creation can quite challenging for businesses and organizations, especially ensuring that original content is unique, relevant and attention-grabbing.
These entities are finding ways to boost their presence online by sticking to calendars and acting according to almost every digital marketer’s advice in the book.
With digital found to reach larger audience base compared to print advertisements and radio plugs, many companies are investing on packaging online content to present themselves as creative, distinctive and meaningful. This online content presentation is part and parcel of their digital marketing strategy.
You see, digital marketing is like a dartboard. For you to hit the bull’s eye, it is not enough to just know your customers. You need to know them better than anyone else so you can effectively communicate to them the message you want to extend.
To do that, you need a view on consumers’ preferences and expectations across all platforms, including the web, social media, mobile, and email, among others. This is because the more you know who your consumers are, the more you will get to see a clearer picture of what your content will look like, if you want to engage (shares, comments, follow, retweets, mentions, and the like) with your customers.

To start with, here are some common sharing habits of consumers you can make use for the improvement of your content.

People are more likely to share via mobile devices

In ShareThis.com’s Q4 2014 Consumer Sharing Trends Report, many people are becoming engaged using their mobile devices. They are not just sharing from their mobile devices, they are found to be browsing as well. By quarter of the year 2014, people who browse and share using mobile devices has grew to 8.2%, which outnumbered desktop sharing.
This means that companies are advised to ensure that their websites are mobile-friendly and that their content are easy to read and understand.

Facebook continues to dominate

Facebook continues to be the most widely used social media channel for sharing. Sharing activity in Facebook significantly increased to 8.2%, according to the same ShareThis figures, making Facebook one the best channels to promote your brand or product.

Different preferred topics on different channels

Based on the same study, health, news and science are dominant topics on Facebook. Sports is becoming the most shared topic on Twitter. Beauty, food, and shopping content are dominantly shared on Pinterest.
So know where you consumers are and how they are behaving and sharing through that channel. If your company is promoting a sports event, Twitter may be priority platform to promote your content and Facebook as the next channel to post news updates about your initiative.
Knowing customer habits and preferences to improve your content is part of the larger effort that is digital marketing. To get help, contact us at Third Team Media by availing of our free consultation today.
With Mary Mae Yburan, The Memoriter Writing Service
All photos from www.pixabay.com