Should You Outsource Your Social Media Management?

By Tips and Tools

When you have a business (or a whole department to manage), you know you have many things to do in a day — keeping the operations going, talking to clients, delivering top-notch services, meeting with employees, and interviewing job applicants. A disruption, welcome or not, in this order of things can most likely make you feel daft.
Then suddenly, you’re hearing about competitors jumping into the social media wagon and getting more brand awareness than you do. You want to do the same, but you have no idea how to start. We think the day has come for you to outsource your social media management and have a digital marketing team who knows their business and who knows how to help you.

Outsourcing? But I have an in-house marketing team!

You might ask, “Why outsource when I can leverage my own in-house marketing team?” Our question back to you would be, “Do you have a good marketing team with solid social media management experience that requires a lot of skills in monitoring, listening and interacting with your markets?”
Besides, your marketing team might already be up to their necks full of work to do. We have follow-up questions, too, like: “Is this same team prepared to handle a social media crisis? How is their knowledge on blogging and web content? Do they understand social media marketing metrics?”
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Remember that social media management, with increasing conversations going on, can prove to be time- and labor-intensive process to ensure that you are tracking, conversing, monitoring, and managing them effectively. Is your in-house team ready for such possible occurrence?

Considering ‘outsourcing’ as a solution

So should you outsource your social media management? We say yes.
Let us change your mind with this simple comparison chart on what outsourcing could do for you and your team.
Should you outsource your social media management?
You have an awesome in-house team. And you love them to them bones!
But they are already up to their neck with tasks and deliverables. Also, you don’t really have anyone on board with the skills and expertise needed to keep the gears of a social media program running.
What should you do? Outsource.
Consider the time spent figuring things out VS simply having a team that acts as an extension of what you already have in-house? Now that sounds better right?
You now have a team extension with the skills, the time, the expertise to run a social media program that’s data–driven and iterative.

Why Third Team Media?

We recommend that you outsource your social media management and your digital marketing team, in general. In this case, we offer you our content creation, curation and social media management services at Third Team Media, a startup social media and digital agency in Cebu. We are a solid social media team with managers who eat and breathe social media, with certified program managers, dedicated social media staff, and data-driver, interactive marketing.
If there are two things that you need to check before hiring a social media manager, they are experience and skills. We have that. You see, our founder and chief executive officer, Fleire Castro, has ample experience in marketing strategy, business process development and client relations, helping out brands like you with their digital marketing over more than five years. She is also a Certified ScrumMaster, a Certified Inbound Marketing Professional, and a Certified Blog and Social Media Entrepreneur, a program from Ateneo de Manila and DigitalFilipino Club.
Her team members are also certified and experienced, like Lovette Jam, the social media project manager of Third Team Media, who is a Hubspot-certified inbound marketer and currently working on completing her degree in Master in Business Management.
Plus, Third Team Media won a Silver Stevie® Award in the Services Company of the Year category in the first annual Asia-Pacific Stevie Awards, highlighting the emerging importance of tech and social media in business in the Philippine setting.
We worked with various types of clients in the retail, technology, real estate, shipping and utilities sectors (among many others), many of them have been with us for many years already.
See? Take the guesswork out of digital. Collaborate with us. Contact us. We’re ready for you.

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